I was gobsmacked, when I googled “Cartel Client Review” to discover more about their current run-in with the Ministry of Justice, to find a pay per click (PPC) advert from the BBC linking to a December article on their news site about this company.
I wasn’t sure if I was seeing an illusion or having a quietly histrionic moment.
The BBC? Paying for advertising on Google?
I tried again and it seemed to have gone. Fortunately I had taken a screenshot.
So, chaps – any ideas? Was it:
- An inexplicable abberation
- Crusading by the BBC, trying to warn potential Cartel Client Review Customers of the BBC’s concerns?
- Something else entirely?
Here’s what I saw:
Here is the story it linked to – this was published on December 4. Has the ad. been running that long?
3 comments ↓
Interesting grab – will see what I can find out. May be worth a Help Me Investigate investigation via FOI request?
Yes, what interested me was that this is something I heard investigated on Radio 4′s Moneybox – and it almost seemed that the BBC’s PPC ad was designed to issue a warning to potential clients of that firm . Not a bad thing by all accounts, but, still, an interesting use of licence-payers money.
A colleague, @paulgailey says Cartel Compliance Review “spoofed” the BBC to get the Adwords link.
How can this be?
ETA – @paulgailey further said: “deception and v. probable violation of G. terms,not all ppc actions are subject 2 human review unless reported 2 adwords”
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